Hey there!

I’m Petra Florina

I am a multimedia fashion designer exploring the intersection of fashion, art, and visual communication. Through experimental materials and interdisciplinary techniques, I create conceptual work that challenges perspectives and invites one’s personal interpretation.

Education

BA Multimedia Design

ArtEZ University NL / 2023 – now

visual arts

“Liviu Borlan” School of Popular Arts RO / 2020 – 2023

Social Sciences

“Gheorghe Sincai” National College RO / 2019 – 2023

Skills

Fashion Design

Prototyping / Concept Making

Textile Development

Surface design / Material exploration

Garment Construction

Pattern development / Sewing

Graphic / editorial Design

Illustrator / Photoshop / InDesign

Photography

Analog (Film) / Digital

Workflow

My creative practice combines traditional art, fashion design, and multimedia experimentation as a means of expressing my perspective on the world. Through photography, graphic design, digital illustration, and hands-on textile techniques, I explore the relationship between material and form.

My work often addresses social themes such as body image, femininity, societal standards, and mental health, translating these subjects into conceptual visual and material narratives. Rather than imposing a fixed meaning, I aim to create work that invites personal interpretation and allows each viewer to develop their own experience.

Experience

Drawing on over six years of painting practice and experience exhibiting in five art galleries in Romania, I approach fashion as an interdisciplinary medium for artistic expression, storytelling, and critical exploration. My professional experience bridges fashion design, multimedia experimentation, and visual communication.

At Tess van Zalinge in Amsterdam, I contributed to the ‘Keurslijf’ 10th anniversary haute couture collection, developing and producing bags through diverse materials and multimedia techniques, as well as designing and managing the production of a custom hook-and-eye look.

Alongside my fashion practice, I worked as a Brand Identity Designer for Let’sEnglish!, creating cohesive visual identities, brand guidelines, and digital assets for web and social media. These experiences have allowed me to combine conceptual thinking, material exploration, and visual design with practical production skills, approaching design as an interdisciplinary process.

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